Greek tourism 2025
One of the main challenges is maintaining the upward trajectory of tourism, as the country hosted in 2024 three times the number of visitors compared to its population. The housing market was bolstered by tourism, short-term rentals, and investment interest, impacting the supply and prices of real estate.
Finally, the labor shortage is a significant issue, with approximately 200,000 job vacancies in sectors such as tourism, agriculture, and construction, which could affect the quality of services provided.
Greek tourism reached historic highs in 2024, with arrivals totaling 41.6 million, marking a 22.4% increase compared to 2023.
However, the 2025 season is expected to be pivotal, presenting increased challenges and opportunities.
The main challenges include:
Managing tourist flows
The over-concentration of tourists in popular destinations, such as Santorini and Mykonos, puts pressure on infrastructure and natural resources.
Climate change
Phenomena such as wildfires and heatwaves impact the tourist experience and require adjustments in strategies.
Infrastructure enhancement
The need to improve infrastructure is critical to support the increased tourist activity.
Competition
Greece continues to compete with countries like Spain, Italy, and Turkey, making it essential to boost competitiveness.
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